Business-to-Business Direct Marketing
Third Edition
By Bernie Goldberg
and Tracy Emerick

The first complete text covering all facets of business-to-business marketing just got better. Completely revised and updated for the new millennium, all new information including two new chapters.

"Bernie and Tracy bring practical, useful ideas and suggestions in clear, concise language that anyone can understand and use immediately. We have used this book as our road map …" Karen, NEBS

Business-to-Business Direct Marketing allows you to...

• see why business to business marketing is so different than the consumer world and how you can achieve success in a quickly changing environment...
• learn to plan and design direct marketing campaigns that have specific objectives that you can use to measure and evaluate the success of your programs...
• get step-by-step guidelines for using all of the major formats and media when executing direct marketing campaigns to other businesses...
• identify critical issues that you should consider designing and creating your business direct marketing including tricks and techniques that can make or break success...
• understand how to generate sales leads or sell directly using direct marketing using actual case histories and examples...
• use the Internet and space advertising to generate measurable results.

This is the complete text that covers all of the important issues involved in creating and using direct marketing to sell to other businesses. Planning a campaign, selecting the appropriate format and measuring results are covered in detail with examples and suggestions you can use immediately to improve your results. Read it today and begin to successfully use space advertising as direct marketing tomorrow.

YOU'LL GET ALL OF THIS...
— Business-to-Business Direct Marketing
— Direct Marketing Planning
— Lead Generation Programs
— Database
— Promotion
— Telephone Selling
— Direct Mail
— Business-to-Business Catalogs
— Using Space Advertising More Effectively
— The Internet

Satisfaction Guarantee!!!
Business-to-Business Direct Marketing contains over 500 pages. The price is just 79.00 plus $6.50 shipping and handling. Order your copy today and if your are not completely satisfied, return within 30 days for a full-refund - No Questions Asked!

Books normally ship within 24 hours of receipt of order.
For large quantity discounts, e-mail your request to discounts@dmpublishers.com
or call 1-800-663-8387.