From small to Fortune 500 firms, Bernie has been providing direction and advice for over 12 years with an emphasis on all facets of direct marketing:

• Direct Marketing
• Database Marketing
• Lead Generation
• Telephone Selling
• Sales and Marketing Automation
• Customer Service and Relationship Management

All consulting engagements are executed by Bernie Goldberg. He spent ten years at IBM Corporation in marketing and sales of small to medium computer systems and was one of the top sales people and later a top sales manager for the company. In addition, he spent two years in sales training and marketing planning. In his last position with IBM, Bernie managed a pioneering facility in direct marketing and telemarketing. Because of Bernie's prior sales background he has empathy and understanding for the field sales organization.

After IBM, Bernie's entrepreneurial spirit fostered two different telemarketing companies. He is a frequent speaker at direct marketing and telemarketing meetings and has written numerous articles on both subjects. He has also served as Vice Chairman and Programming Chairman of the Business-to-Business Council of the Direct Marketing Association (DMA). A frequent speaker on business direct marketing, lead generation and telephone selling he is often recruited to speak at meetings, conferences and seminars. He has taught seminars for the DMA, Direct Marketing News of Canada, D&B, Apple, DuPont, Ford and virtually every local direct marketing club across the United States.

Bernie authored, How to Manage and Execute Telephone Selling and The Lead Generation Handbook. He also co-authored with Tracy Emerick, Business-to-Business Direct Marketing and publishes a bi-monthly newsletter, The Business Marketing Note Pad (click here for a FREE subscription).

Working with Bernie: The Initial Consultation
Reference Accounts

Bernie Goldberg
Direct Marketing Publishers
1304 University Drive Yardley, PA 19067
Phone: 215-321-3068 FAX: 215-321-9647