This powerful 72-page handbook will help you develop programs that can succeed...

Programs your field sales force will support!

The Lead Generation Enigma will...

• show you how to create lead programs that will have salespeople involved and participating.
• teach you how to compliment the likes and dislikes of the sales personality to help assure success through support.
• help you focus on the value of fewer leads that are of higher quality.
• provide you six questions you need to resolve before you start a lead effort.
• demonstrate the value of focusing on the absolute target in all lead generation efforts, the prospect.
• show you how to deal with the most needed and often most difficult aspect of lead generation, measurement and feedback.

Successfully setting realistic objectives, providing a steady flow of leads and measuring results are the practical realities you’ll find in this little handbook. Read it today and start your plan tomorrow.

YOU'LL GET ALL OF THIS...
— The Use of Sales Time
— Lead Generation Questions
— Lead Quality
— The Sales Attitude
— The Sales Advisory Council
— Lead Management
— Scoring
— Lead Quality
— Lead Qualification: Only the prospect counts
— Conditioning and Regeneration
— Establishing Objectives for Lead Generation
— The Enigma Summarized

GET A FREE BOOK!
The Lead Generation Enigma 72-page handbook is yours for only $12.95 (plus shipping and handling).
Order any four handbooks and get the fifth one free!

Only $12.95 Handbooks qualify for this special offer!
Books normally ship within 24 hours of receipt of order.
For large quantity discounts, e-mail your request to discounts@dmpublishers.com
or call 1-800-663-8387.