"It is obvious that Bernie has done a lot of lead generation programs and understands how to create qualified leads and get your salespeople to support and participate in the campaign..."
Pat, Palm Computing Division, 3-Com

The Lead Generation Handbook allows you to…

• see why lead generation is so difficult and how you can get salespeople involved and participating in your next lead generation program...
• learn how to plan and design lead generation campaigns that have specific objectives that you can use to measure and evaluate the success of your programs...
• get step-by-step guidelines for measuring 100% of leads generated with or without input from the salespeople...
• identify some critical issues that you should consider when designing and creating your lead generation campaign including tricks and techniques that can make or break success...
• see how to generate sales leads using the most popular formats including direct mail, telephone and space advertising with examples from actual case histories...
• understand the importance of the offer and how you can create offers that allow the prospect to qualify themselves before involving salespeople...
• show you how to be more effective when using trade shows and seminars...
• see how to establish guidelines and criteria for sales compensation, selecting a sales automation system and building a lead management database...

This is the complete text that covers all of the important issues involved in planning, designing, executing and measuring lead generation campaigns. This second edition has been completely revised and contains additional chapters about using space advertising and selecting a sales automation system. The appendix contains a template for developing a computer model that even shows you the required results you'll need from your next campaign. Order it today and begin to create and execute more effective lead generation campaigns immediately.

YOU'LL GET ALL OF THIS...
— The Changing Business Market
— An Overview of Direct Marketing
— Lead Generation
— Planning Lead Programs
— Measuring Lead Generation Programs
— Generating Leads
— Creating Offers
— Direct Mail
— Telephone Selling
— Space Advertising
— Seminar Selling
— Trade-Shows
— Customer Lead Generation
— Database
— Selecting a Sales Automation System
— The Lead Planning Model
— Sales Compensation
— Creating a Unique Selling Proposition

Satisfaction Guarantee!!!
The Lead Generation Handbook contains almost 850 pages. The price is just 89.00 plus $6.50 shipping and handling. Order your copy today and if your are not completely satisfied, return within 30 days for a full-refund - No Questions Asked!

Books normally ship within 24 hours of receipt of order.
For large quantity discounts, e-mail your request to discounts@dmpublishers.com
or call 1-800-663-8387.