This powerful handbook will help you develop offers that will generate high response rates and the best qualified sales leads your sales force has ever experienced.

"We now focus on the offer and create lead generation campaigns that are closer to the way our people sell - the results are outstanding…" Jack, Hitachi Data Systems

1. show you how to define a good lead and explain why it is so difficult to get salespeople to agree about lead quality …
2. teach you the common mistakes made in most lead generation campaigns and how you can avoid the most likely pitfalls to success …
3. provide you step-by-step guidelines for identifying lead requirements before you begin designing your lead generation campaign …
4. identify some critical issues that you should consider about what motivates prospects so you can create the most successful offers …
5. discuss different types of campaigns and show you how to use one-step, two-step and multiple step campaigns to ensure the highest quality lead …
6. show you how to focus on selling your offer and attract the most attention to your campaign …

You'll find in this single, time-efficient handbook, techniques that you can implement to design and create lead generation campaigns that will produce the best qualified leads your organization has ever experienced. Read it today and begin to successfully design and execute better lead generation programs tomorrow.

TABLE OF CONTENTS The Elusive Good Lead

— Common Mistakes
— Identifying Lead Requirements
— Offer Motivations
— Lead Qualification - Self-Assessment
— One-Step Campaigns
— Multiple Steps - One of the Keys to Lead Quality
— Selling the Offer
— Creating Offers Summarized

Creating Lead Generation Offers That Work contains 72 pages. The price is just $12.95 plus shipping and handling for a single copy. Order any four handbooks (the same title or various titles from the library) and get the fifth one free! (Only $12.95 Handbooks qualify for this special offer)! Books normally ship within 48 hours of receipt of order.