No one can recall a program as successful as our recent telephone seminar, we’ll do lots more... Leslie, Air Products and Chemicals

• show you when to use seminars and when you may want to examine other alternatives for reaching your target audience …
• teach you the different types of seminars and their characteristics so you can select the most appropriate approach for your needs …
• provide you step-by-step guidelines for planning and executing your seminar to ensure success and provide measurement and feedback …
• identify some critical issues that you should consider in the audience you target and in choosing the title, theme and format of your seminar …
• demonstrate how to select the most appropriate facility and how to limit your risks with your speakers …
• give you check lists for planning and controlling the logistics, promotion and schedule of events to ensure success …
• show you how to drive attendance and maximize the return on investment …

You’ll find in this single, time-efficient handbook, techniques that you can implement to plan and execute a seminar that will work better than anything you’ve done in the. Read it today and begin planning your next seminar tomorrow.

TABLE OF CONTENTS

— Should You Use Seminars Selling?
— Types of Seminars
— The Elements of Success
— Defining the Audience and Choosing the Title, Theme and Format
— Selecting the Facility
— Speaker Selection
— Finalize the Agenda and Logistics
— Driving Seminar Attendance
— Planning and Executing Successful Seminars Summarized