"Bernie gave us specific guidelines for recruiting, training and compensation. Our phone operation continues to expand and enjoy great success …" Jay, Northern Hydraulics

How to Manage and Execute Telephone Selling allows you to…

• learn the difference between telemarketing and telesales and how to determine the best approach for your needs...
• plan and design telephone marketing campaigns that have specific objectives that you can use to measure and evaluate the success of your programs...
• follow step-by-step guidelines for evaluating your current selling costs and designing and implementing the most effective telephone selling operation possible within your company...
• identify some critical issues that you should consider designing and creating your telephone selling operation including tricks and techniques that can make or break success...
• understand tools you already have within your company for evaluating current telephone calling volumes and results...
• create recruiting, training and compensation programs that ensure high morale, great productivity and full acceptance of telephone within your company...
• see how to use automation and manual systems to ensure measurable results...

This is the complete text that covers all of the important issues involved in designing, implementing and managing a successful telephone selling operation. Inbound and outbound calling to both consumers and other businesses are discussed with lots of practical, usable examples. Whether you're starting a new telephone center or managing an existing operation, this is the book you should have. Order it today and begin to substantially improve your telephone selling results tomorrow.

YOU'LL GET ALL OF THIS...
— The Expanding World of Telephone Selling
— Inbound Telemarketing
— Outbound Telemarketing
— Planning Telephone Selling
— Recruiting and Compensation
— Training and Feedback
— The Unit Record
— Call Scheduling
— Measurement and Controls
— Automation
— Scripting
— Integrating Field and Phone Sales
— Sales Compensation
— Selecting a Contact Management System

Satisfaction Guarantee!!!
How to Manage and Execute Telephone Selling contains over 500 pages. The price is just 79.00 plus $6.50 shipping and handling. Order your copy today and if your are not completely satisfied, return within 30 days for a full-refund - No Questions Asked!

Books normally ship within 24 hours of receipt of order.
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