This powerful handbook will help you get you more sales leads … while increasing awareness and providing a better return from your advertising and trade show budget!

"Trade shows have always been an important part of our lead generation efforts and we are now getting almost twice as many leads …" Ken, Kaye Instruments

1. show you why to use trade shows and when you may want to examine other alternatives for reaching your target audience …
2. teach you what to do with pre-show planning to ensure you maximize the impact and results you get while participating in your next show …
3. discuss different trade show booth formats so you can select and use the one most appropriate for your company and each show …
4. provide you step-by-step guidelines for selecting and training your staff to maximize the results you achieve at the show…
5. identify some critical issues that you should consider to drive traffic to your booth …
6. demonstrate how to organize and manage activity during the show so you can be even more successful …
7. show you how to qualify leads and reduce the risk of creating a thunderstorm of activity that cannot be handled by your salespeople …

You'll find in this single, time-efficient handbook, techniques that you can implement to maximize the results you get from every trade show. Techniques that work better than anything you've done in the past. Read it today and begin to successfully improve your trade show experiences tomorrow.

— Why Use Trade Shows?
— Pre-Show Planning
— The Booth
— Staffing
— Driving Booth Attendance
— At-Show Activity
— Post-Show Activity
— Lead Qualification
— Thunderstorm Marketing
— Getting the Most from Your Trade Show Investment Summarized

How to Get the Most From Your Trade Show Investment contains 72 pages. The price is just $12.95 plus shipping and handling for a single copy. Order any four handbooks (the same title or various titles from the library) and get the fifth one free! (Only $12.95 Handbooks qualify for this special offer)! Books normally ship within 48 hours of receipt of order.